Will this actually help me improve?
Yes — because every lesson comes from your games
Random puzzles feel productive. EloForge attacks the habits that keep costing you rating — then builds tomorrow’s lesson from yesterday’s mistakes.
EloForge
Is £7.99 worth becoming a stronger chess player?
You are not buying software. You are investing in a coach that remembers every game — start free, upgrade when the habit sticks.
Before you decide
Every doubt, answered plainly
Why is this better than Chess.com?
Chess.com is where you play. EloForge is where you get stronger.
Play anywhere you love. After the game, EloForge remembers you — a personal coach for the Review → Lesson → Play loop, not another place to grind features.
Will I actually use this?
Twelve focused minutes. A path you can finish.
Daily lesson, one clear next step, streak that rewards showing up. Designed like a habit product — not a toolbox you’ll abandon after weekend binge analysis.
Plans
Start free. Upgrade when coaching becomes daily habit.
Outcomes only — no token counts, no message theatre.
Free forever
Free
Experience what it feels like to have an AI chess coach.
£0/forever
- Review the games that matter most
- A daily lesson built around your habits
- Watch your strengths and weaknesses evolve
- Ask your coach questions as you learn
- Opening insights that match how you play
- Habit tracking that keeps you showing up
Most popular
Your personal AI chess coach
Pro
Everything you need to consistently gain rating.
£7.99/month
14-day free trial · Cancel anytime
- Review every game you play
- Ask your coach anything, anytime
- Watch your strengths and weaknesses evolve over time
- Receive a personal coaching report every week
- Opening preparation built for your repertoire
- Scan a board photo and keep training
- Daily personalised lessons from your real mistakes
- Priority analysis when you need answers fast
- A coach that remembers every game you play
First 500 only
Founder
Founding members help shape EloForge.
£5.99/month
14-day free trial · Locked forever after
- Everything in Pro, locked at £5.99 forever
- Price never increases for your account
- All future Pro features included
- Early access to new coaching experiments
- A seat among the first 500 founding members
For human coaches
Coach
Help every student improve — without the admin drag.
£39/month
14-day free trial · Cancel anytime
- Coach up to 20 students in one place
- A dashboard that shows who needs you next
- Homework and assignments that stick
- Student progress you can actually act on
- Shared lessons and analysis with your roster
- Reports parents and players understand
- Priority support when class starts soon
Custom
Academy
Schools, chess clubs, and federations.
Custom
- Bulk licensing for your programme
- Dedicated onboarding for staff and coaches
- SSO for your organisation
- Priority support and custom SLAs
Less than two coffees a month
For £7.99, you get a coach that remembers every game you play — not another subscription you forget you opened. If it does not help you improve in 14 days, cancel. Keep your progress either way.
Social proof
Built with players who actually show up
Early feedback from players using EloForge — honest, not starred theatre.
Focus
12 min
typical daily session
Loop
Review → Lesson → Play
the habit that compounds
Memory
Every game
your coach keeps the thread
“I finally know what to fix after a loss — not just which move the engine preferred.”
“The daily lesson from my own mistakes is the first training I finish without guilt.”
Cancel anytime. Keep your progress forever.
Leaving stops billing. It does not erase your games, lessons, or the habits you built.
- 14-day free trial
- Cancel anytime
- Secure payments
- No hidden fees
- Keep your progress forever
Compare at a glance
Academy is custom — talk to sales. Founder includes everything in Pro at the locked rate.
| Outcome | Free | Pro | Coach |
|---|---|---|---|
| Personal coaching loop | Included | Included | Included |
| Game reviews that teach | Included | Included | Included |
| Daily lesson from your habits | Included | Included | Included |
| Strengths & weaknesses over time | Included | Included | Included |
| Coach memory across every game | Not included | Included | Included |
| Weekly coaching report | Not included | Included | Included |
| Multi-week personal curriculum | Not included | Included | Included |
| Opening preparation | Not included | Included | Included |
| Board photo scanner | Not included | Included | Included |
| Student roster & homework | Not included | Not included | Included |
| Priority support | Not included | Included | Included |
FAQ
No unanswered questions
Straight answers before you commit a streak.