Launch checklist
13/15 complete — ship the rest before Product Hunt day.
- Share previews on all key URLs
- Sitemap + robots.txt live
- Ship 6+ SEO blog posts
- Comparison pages (Chess.com / Lichess / Engine vs coach)
- Lead magnet + newsletter capture
- Referral codes + share kit
- Affiliate program page
- Product Hunt page + assets
- Discord share embeds
- Reddit-friendly preview titles
- Welcome + win-back sequences defined
- Funnel tracking hooked
- Pricing + checkout verified
- Record 60s demo GIF for PH
- Coordinate PH hunter + makers
Email sequences
Welcome · 5-day improvement kickoff
- Day 0: Your coach notebook is empty — let's fill it (First game review)
- Day 1: The one habit that stops hanging pieces (Complete today's lesson)
- Day 3: Your first weakness map is ready (Open Progress)
- Day 5: Streak day 5 — keep the loop (Finish today's training)
Win-back · cold streak
- Day 3: Your hanging-piece leak is still open (Return to lesson)
- Day 7: 7 days quiet — here's a 12-minute reset (Short drill)